Primefix Construction case study

The brief

A UK trades business where the buying decision turns almost entirely on trust: is this firm certified, insured, and will someone actually answer at 2am.

What I built

• Gas Safe and NICEIC certification, fixed-price quoting and UK-wide coverage placed above the fold, because those are the questions a visitor is actually asking.
• A phone number treated as the primary call to action throughout — emergency trade work converts on a call, not a form.
• Service pages covering construction, renovation, plumbing, electrical and gas work separately, each able to rank on its own.