AdeelSab case study

The brief

A new marketplace needed sellers before it could launch. The site had to explain a new way of selling to shop owners across Pakistan, many of them selling online for the first time, and earn enough trust for them to join a waitlist before a single order had shipped.

What I built

• Three clear seller paths: local sellers, resellers and dropshippers, each showing what it offers and when it opens.
• A four-step "how it works" journey and a section on delivery and cash on delivery, covering the company’s own fleet, courier partners and weekly payouts.
• A "Who you’re dealing with" section with the registered company details and office address, because trust is the first question a new seller asks.
• A Founding Seller programme and waitlist form that collects the seller’s city, category and WhatsApp number, plus a seller FAQ covering commission, payouts, returns and shipping.