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Experience

Where the experience comes from

SEO and web development roles across agencies, construction and e-commerce — in Pakistan, the UK and the US.

  1. Jun 2026 — Present

    Search Engine Optimization Specialist

    W&S Digital Marketing · Full-time · Islamabad, Pakistan

    • Develop and implement SEO strategies to improve organic search visibility, keyword rankings and website traffic.
    • Conduct keyword research, competitor analysis, on-page SEO and content optimisation.
    • Optimise site structure, landing pages, metadata and internal linking.
    • Monitor organic performance in analytics and SEO tools, and identify opportunities for continued growth.
    • Run technical SEO, content strategy and local SEO campaigns.

  2. Jul 2025 — Present

    SEO Specialist

    Primefix Construction · Full-time · United Kingdom · Remote

    • Manage SEO campaigns focused on organic visibility and search rankings.
    • Perform keyword research, competitor analysis, on-page optimisation and content planning.
    • Optimise service pages and site content around search intent and SEO best practice.
    • Track keyword performance, organic traffic and overall SEO growth.

  3. Apr 2025 — Jul 2025

    Web Development Team Head

    EvoSphere Marketing · Full-time · Rawalpindi, Pakistan · On-site

    • Led the web development team and coordinated website projects end to end.
    • Managed WordPress and development work from planning through implementation.
    • Reviewed build quality, functionality, responsiveness and performance.
    • Coordinated with team members to deliver projects to requirement and deadline.

  4. Feb 2025 — Jun 2025

    Web Developer

    Cox Printing and Signs · Part-time · United States · Remote

    • Built and maintained WordPress and WooCommerce websites.
    • Customised layouts, functionality and e-commerce features.
    • Worked on site optimisation, content updates and technical improvements.
    • Handled troubleshooting and ongoing maintenance.

  5. Sep 2024 — Apr 2025

    Web Developer

    EvoSphere Marketing · Full-time · Rawalpindi, Pakistan · On-site

    • Developed and maintained responsive websites in WordPress and modern web practice.
    • Built and customised sites to client requirements.
    • Worked across design, functionality, performance and user experience.
    • Shipped updates, troubleshooting and technical improvements.

  6. Feb 2024 — Sep 2024

    Team Supervisor

    The Millennium Builders Private Limited · Full-time · Bahria Town Phase 7, Rawalpindi · On-site

    • Supervised team activities and coordinated day-to-day work to keep projects moving.
    • Managed task allocation, team communication and workflow.
    • Monitored progress and made sure assigned responsibilities were completed on time.

  7. Nov 2023 — Sep 2024

    Web Designer & SEO Expert

    The Millennium Builders Private Limited · Full-time · Bahria Town Phase 7, Rawalpindi · On-site

    • Combined web design and SEO to build search-friendly, user-focused websites.
    • Designed site structures and layouts while implementing on-page SEO from the start.
    • Planned and executed SEO strategy: keyword research, competitor analysis, metadata, internal linking and content optimisation.
    • Designed and built responsive WordPress sites, handling customisation and content management.
    • Delivered several company projects, including The Millennium Builders, Al Wijdan and StoneHill Prime.