Toolkit
SEO and AI tools I use
Professional platforms for research, technical audits, tracking and reporting, combined with AI assistants for speed and insight.
Google Keyword Planner
Google Tag Manager
PageSpeed Insights
ChatGPT
OpenAI Codex
Semrush
Keyword research, competitor analysis and site audits
Ahrefs
Backlink analysis, content gaps and rank tracking
Moz Pro
Domain authority, link research and on-page grading
Similarweb
Traffic intelligence and market benchmarking
Screaming Frog SEO Spider
Deep technical crawls and on-page audits
Google Search Console
Indexing, performance and search queries
Google Analytics 4
Traffic, conversions and user behaviour
Google Keyword Planner
Search volume and keyword ideas
Google Tag Manager
Conversion and event tracking
Looker Studio
Custom SEO reporting dashboards
PageSpeed Insights
Core Web Vitals and speed testing
Rank Math
On-page SEO and schema for WordPress
ChatGPT
Research, outlines and content ideation
Claude
Analysis, content review and technical writing
OpenAI Codex
Automation scripts and code for SEO tasks
Gemini
AI search testing and research
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