Process
My SEO process: from audit to growth
A clear, transparent 4-step process that turns data into rankings, traffic and leads across Google, Maps and AI search.
The 4-step process
From audit to growth, step by step
Every project follows the same clear path, so you always know what is being done, why it matters and what comes next.
Audit & research
I start with a complete technical crawl using Screaming Frog, a Search Console review and competitor research in Semrush and Ahrefs. I also check how AI assistants currently describe your brand.
What you get
- Full technical crawl and issue list
- Search Console and GA4 review
- Keyword and competitor gap analysis
- AI search visibility check
Tools and outputs
Strategy
You get a written roadmap with priorities, target keywords, content topics and technical fixes, ranked by impact so we focus on quick wins first.
What you get
- Impact-ranked SEO roadmap
- Keyword and page mapping
- Content and local SEO plan
- Technical fix list
Tools and outputs
Execution
I implement on-page optimisation, technical fixes, content, local SEO and authority building, with every change documented.
What you get
- On-page and schema optimisation
- Technical fixes and speed
- Content and Google Business Profile work
- Authority and citation building
Tools and outputs
Report & scale
Monthly reports in GA4, Search Console and Looker Studio show traffic, rankings and leads. We double down on what works.
What you get
- Monthly performance report
- Traffic, rankings and lead tracking
- Wins, issues and next steps
- Plan to scale what works
Tools and outputs
Timeline
What to expect, month by month
SEO compounds over time. Here is the realistic path most projects follow.
Audit, strategy, technical fixes and quick wins.
Content, on-page and local SEO improvements start to show.
Steady growth in rankings, traffic and enquiries.
Scale what works and expand into new keywords and AI search.
How I work
Principles behind every project
The same standards apply whether the project is a local business or a growing brand.
Transparent
Every change is documented, and monthly reports show exactly what was done and what it achieved.
Data-led
Decisions come from Search Console, GA4 and crawl data, not guesswork or fixed packages.
Built for AI search
SEO, AEO and GEO work together so your brand is found on Google, in Maps and in AI answers.
Free consultation
Ready to grow your traffic and leads?
Get a free SEO consultation. Tell me about your website and goals and I will reply with clear next steps.