Portfolio

SEO portfolio and case studies

Real Google Search Console and Google Business Profile results from local business projects, with client names kept confidential. Web development projects are being added soon.

SEO results

Real results from local business projects

Every number below comes straight from Google Search Console (Search type: Web). All projects are local businesses, and their names are kept confidential.

6,600+Organic clicks across 7 local business projects in the last 6 months

778KSearch impressions across the same 7 projects

59K+Impressions from Google's generative AI features (beta report)

8Local business Search Console accounts reviewed

Search Console results

Local business case studies

Last 6 months of organic performance, compared with the previous 6 months wherever earlier data exists.

Local business · 01

Steady growth on an established site

+53%more organic clicks than the previous 6 months

873Clicks (was 570)

152KImpressions (was 121K)

0.6%Avg. CTR (was 0.5%)

23.9Avg. position

Local business · 02

Average position near page one

13xmore clicks (39 to 519) in 6 months

519Clicks

22KImpressions (was 577)

2.4%Avg. CTR

11.8Avg. position

Local business · 03

Built from zero to 1.5K+ clicks

1.59Korganic clicks, with no earlier search data

150KImpressions

1.1%Avg. CTR

18.8Avg. position

0Clicks previously

Local business · 04

Healthy click-through from the start

1.43Korganic clicks, with no earlier search data

93.3KImpressions

1.5%Avg. CTR

15.3Avg. position

0Clicks previously

Local business · 05

Largest search footprint

175Kimpressions in 6 months, from a standing start

998Clicks

0.6%Avg. CTR

21.5Avg. position

0Impressions previously

Local business · 06

Clicks climbing in the latest weeks

959organic clicks, with 161K impressions

161KImpressions

0.6%Avg. CTR

26Avg. position

0Clicks previously

Local business · 07

Fast ramp-up on a newer project

320clicks and 24.9K impressions, rising week on week

24.9KImpressions

1.3%Avg. CTR

22Avg. position

0Clicks previously

Local business · 08

Rankings moving up in 28 days

+9.1average positions gained (24.8 to 15.7)

245Clicks (was 168, +46%)

29.5KImpressions (was 27K)

0.8%Avg. CTR (was 0.6%)

15.7Avg. position

Last 28 days vs previous 28 days

AI search visibility

Impressions from generative AI features

Search Console's Generative AI features report (beta) shows how often local business pages appear in Google's AI-powered results. Last 6 months, by project:

Project A22.2K

Project B15.9K

Project C8.11K

Project D6.47K

Project E3.03K

Project F2.8K

Project G1.37K

7.42KAI feature impressions in the last 3 months on one project, against 693 in the 3 months before (about 11x).

+31%AI feature impressions on another project over 28 days: 2.69K, against 2.06K in the previous 28 days.

Source: Google Search Console, Performance reports (Web search). Figures are rounded as displayed in the reports. Project names and domains are not disclosed to protect client confidentiality.

Proof

Real Search Console screenshots

Screenshots taken from the Search Console reports of the local business projects above.

Google Search Console Generative AI features impressions report for a local business, result 1 of 17

Google Search Console Generative AI features impressions report for a local business, result 2 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 3 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 4 of 17

Google Search Console Generative AI features impressions report for a local business, result 5 of 17

Google Search Console Generative AI features impressions report for a local business, result 6 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 7 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 8 of 17

Google Search Console Generative AI features impressions report for a local business, result 9 of 17

Google Search Console Generative AI features impressions report for a local business, result 10 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 11 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 12 of 17

Google Search Console Generative AI features impressions report for a local business, result 13 of 17

Google Search Console Generative AI features impressions report for a local business, result 14 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 15 of 17

Google Search Console performance report with clicks, impressions, CTR and position for a local business, result 16 of 17

Google Search Console Generative AI features impressions report for a local business, result 17 of 17

Google Search Console performance report for a local business, last 3 months: 197 clicks, 9.68K impressions, 2% CTR, average position 6.7 (result 18)

Google Business Profile results

Local visibility that turns into calls and visits

Performance data from 6 local Google Business Profiles, May to October 2026. Business names and locations are kept confidential.

49.8KPeople viewed the profiles

4,084Business Profile interactions

1,064Calls made from the profiles

1,306Direction requests

1,656Website clicks

Where profile views came from

About 88% of the 49,802 views came from Google Search, and 74% came from mobile devices.

64.6%Google Search, mobile (32,151)

23.0%Google Search, desktop (11,440)

9.7%Google Maps, mobile (4,835)

2.8%Google Maps, desktop (1,376)

Business profile · 01

3,213people viewed the profile

523Interactions

134Calls

246Directions

130Website clicks

Calls and direction requests together made up 73% of all interactions.

Business profile · 02

6,000people viewed the profile

411Interactions

77Calls

51Directions

276Website clicks

Website clicks drove 67% of interactions, with direction requests growing from August.

Business profile · 03

18,715people viewed the profile

1,817Interactions

703Calls

293Directions

821Website clicks

The largest profile: 703 calls and 821 website clicks in six months.

Business profile · 04

16,934people viewed the profile

548Interactions

15Calls

247Directions

253Website clicks

Highest Google Maps share: 20% of views came through Maps.

Business profile · 05

2,738people viewed the profile

464Interactions

99Calls

258Directions

102Website clicks

Direction requests made up 56% of interactions.

Business profile · 06

2,202people viewed the profile

321Interactions

36Calls

211Directions

74Website clicks

Direction requests made up 66% of interactions.

CallsDirection requestsWebsite clicksBar shows each profile's mix of these three actions.

Proof

Real Business Profile screenshots

Screenshots taken from the Performance reports of the profiles above.

Source: Google Business Profile, Performance reports, May to October 2026 (profiles 7 and 8 were added later and cover August to October and May to October respectively; they are not included in the totals above). October is a partial month at the time of capture. Chat clicks and menu views are reported only where the profile supports them, so they are not included in the totals above.

120+

Projects delivered

Years of SEO experience

250%

Avg. organic traffic growth

40+

Happy clients worldwide

Web development

Websites I have designed and developed

Fast, mobile-first WordPress and Elementor websites for businesses in Pakistan, the UK and the Gulf. Hover over a project to scroll through the full page.

Immigration consultancy · Saudi Arabia

Fastrack Immigration

Multi-country visa and immigration website with service pages, lead forms and trust-building design.

Construction company · United Kingdom

Primefix Construction

Premium construction and maintenance website built to generate quote requests across the UK.

Organic food e-commerce · Pakistan

Soghat Naturals

WooCommerce store for natural foods with product categories, best sellers and WhatsApp ordering.

Gym & boxing club · Islamabad

Raees Fitness Center

Bold, conversion-focused gym website with pricing, trainers, branches and enquiry calls to action.

Home textiles e-commerce · Pakistan

Hazara Bedsheets

Online store for bedding and curtains with product collections, offers and a clean shopping flow.

Seller marketplace · Pakistan

AdeelSab

Marketplace landing site that helps sellers list products and sell nationwide with cash on delivery.

Electronics e-commerce · Pakistan

Orakzai Collections

Online gadget store with promotional banners, category shortcuts and fast product browsing.

Construction services · United Kingdom

Primefix UK Construction Ltd

Second construction brand site with service showcases, safety credentials and quote forms.

Online tool · Image converter

WebP Convert

Fast in-browser image converter for WebP, JPG, PNG and more, built for speed and privacy.

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