SEO Expert in Pakistan for Google and AI Search
From my base in Islamabad, I help businesses across Pakistan grow with SEO, local SEO, AEO and GEO, so you rank on Google, Google Maps and in answers from AI assistants.
- Nationwide and city-level SEO
- Technical SEO and web development
- Ranking in Google and AI answers
SEO for the Pakistani market
Pakistan has a fast-growing online market with millions of mobile searchers, and competition is rising in every city. Whether you sell nationwide from an e-commerce store or serve customers in a single city, your website must be fast, easy to understand and built around what Pakistani customers actually search for, in English, Urdu and Roman Urdu.
I am Azhar Rasheed, an SEO consultant based in Islamabad. I work with businesses in Islamabad, Rawalpindi, Lahore, Karachi, Peshawar, Faisalabad, Multan and other cities, as well as clients abroad who want to reach Pakistani customers.
My focus is the full picture: classic SEO, local SEO and the new field of AI search optimisation, so your business can be found wherever your customers look.
SEO in Pakistan by the numbers
The Pakistani online market is large and still growing. These published figures show the scale of the opportunity.
internet users in Pakistan, 45.6% of the population (DataReportal, Oct 2025)
cellular mobile connections in Pakistan, 75.9% of the population (DataReportal, end of 2025)
median mobile download speed in Pakistan (DataReportal, 2025)
Pakistan e-commerce revenue in 2024 (US International Trade Administration)
Most of this audience is mobile-first, so fast, simple and well-structured pages have an advantage in both Google rankings and conversions.
Sources: DataReportal, Digital 2026: Pakistan, US International Trade Administration. Figures are the latest published at the time of writing and may be updated by their sources.
Results from my SEO work
These numbers come from my own portfolio. Client names are kept confidential, and the search figures are taken straight from Google Search Console.
organic clicks across 7 local business projects in the last 6 months (Google Search Console)
search impressions across the same 7 projects
impressions from Google’s generative AI features, from the Search Console beta report
projects delivered for 40+ clients worldwide
I work with local businesses in Pakistan and clients abroad. Results vary by competition and starting point, and no one can guarantee rankings, but the portfolio shows what consistent, fundamentals-first SEO can achieve.
Real screenshots from my local SEO projects
Here is the proof behind the numbers above: 52 unedited reports from Google Search Console and Google Business Profile. Scroll sideways to see them all.
Client names are kept confidential. See the full portfolio and case studies. Past results do not guarantee future rankings.
SEO services across Pakistan
Services are tailored to your business model, whether you are local, national or international.
National SEO
Keyword strategy and content for businesses selling across Pakistan, with category pages, product pages and a clear site structure.
City-level Local SEO
Separate local strategies for cities such as Islamabad, Rawalpindi, Lahore and Karachi, including Google Business Profile optimisation.
Technical SEO
Speed, mobile usability, indexing, schema markup and architecture, the base of every ranking.
Urdu and Roman Urdu content
Pages that reflect how Pakistanis really search, including mixed-language queries, written naturally.
AEO and GEO
Optimisation for Google AI Overviews, ChatGPT, Gemini and Perplexity using answer-first content and structured data.
E-commerce SEO
Product and category optimisation, structured data and speed improvements for online stores.
Cities and regions I serve
My main focus is the twin cities, but I work with businesses throughout Pakistan:
If you are in the twin cities, you may prefer my dedicated pages: SEO expert in Islamabad and SEO expert in Rawalpindi.
Industries
How an SEO project works
A clear process with regular updates.
Audit
Website, competitors and current search visibility reviewed.
Strategy
Keywords mapped to pages, with priorities and timelines.
Execution
Technical fixes, new pages, content and profile optimisation.
Reporting
Monthly reports on traffic, rankings and enquiries.
Why choose me
I combine SEO, AEO, GEO and web development, so strategy and implementation are handled by the same person. You get direct communication, clear reporting and no long contracts based on empty promises.
Realistic expectations
Rankings cannot be guaranteed by anyone honest. Results depend on competition, content quality, site health and time. I focus on strong foundations, helpful content and internal linking, and I use natural, earned external signals where they are useful. I will always tell you what is realistic for your market.
What an SEO expert in Pakistan does
Quick answer: an SEO expert in Pakistan helps your website rank on Google for the searches Pakistani customers make, by fixing technical issues, matching your pages to what people search in English, Urdu and Roman Urdu, building trust signals and measuring leads and sales. For local businesses this includes Google Maps; for online stores it includes product and category optimisation.
Pakistan is a mobile-first market. Most searches happen on smartphones, often on variable connections, so speed, simplicity and clear contact options matter. Search behaviour also differs by city and by language, which is why a one-size-fits-all strategy rarely works.
National SEO versus local SEO
National SEO suits online stores, SaaS, education platforms, publishers and service companies that serve customers anywhere in the country. It focuses on category structure, topical content, internal linking and technical performance.
Local SEO suits clinics, restaurants, schools, real estate agents and service providers who serve a city or area. It focuses on Google Business Profile, local landing pages, reviews and consistent business details.
Many businesses need both: a strong national presence for their main services and local pages for the cities where they operate. I plan the structure around your goals so pages do not compete with each other.
SEO in Urdu, Roman Urdu and English
Pakistani users search in several ways. Some type in English, some in Urdu script and many in Roman Urdu, such as “SEO kaise kare” or “best web developer near me”. Keyword research must reflect this mix. I look at real search data and results pages to decide which language to use for each page, instead of assuming everything should be in English.
For service businesses, English pages with natural Roman Urdu phrases in headings and FAQs often work well. For consumer topics such as health, education and religion, Urdu content can reach audiences that English pages miss. I advise on the right mix for your market and write content that sounds natural.
City-by-city strategy
Search intent changes between cities. A business in Islamabad may compete on sector and neighbourhood, while one in Karachi or Lahore faces far larger competition and needs more specific niches.
Islamabad and Rawalpindi. My main focus. Strong local SEO, sector and area pages and Google Maps optimisation. See the dedicated pages for an SEO expert in Islamabad and SEO expert in Rawalpindi.
Lahore and Faisalabad. High competition in services and e-commerce, so narrow keyword targeting and strong content are important.
Karachi. A very large market where specific services and areas are the best entry point.
Peshawar, Multan, Sialkot and Gujranwala. Often less competitive in local searches, which can offer faster results for businesses that optimise properly.
SEO for e-commerce stores in Pakistan
Online stores need clean category structure, unique product descriptions, structured data for price and availability, fast mobile pages and a clear delivery and returns policy. Many Pakistani stores copy supplier descriptions, which gives Google no reason to rank them. Rewriting key product and category pages and adding helpful buying guides is often the quickest gain.
AEO and GEO for Pakistani businesses
Answer engine and generative engine optimisation prepare your content for Google AI Overviews, ChatGPT, Gemini and Perplexity. I structure pages with direct answers, FAQs, schema markup and consistent entity information. No one can guarantee AI citations, but clearer, better-structured content is more likely to be used.
How I measure success
Success is measured in qualified traffic, calls, WhatsApp chats, form submissions and sales, not just ranking screenshots. I connect Search Console and Analytics, set up conversion tracking and share a clear monthly report with next steps.
Start with a free audit
Send me your website on WhatsApp or through the contact page. I will review it and recommend the first steps, whether you are in Islamabad, Rawalpindi or anywhere in Pakistan.
Frequently asked questions
Who is the best SEO expert in Pakistan?
There is no single answer. Choose someone with relevant experience, a clear plan and transparent reporting. Ask for case studies and a first-month plan before you commit.
Do you work with businesses outside Islamabad?
Yes. I work with businesses across Pakistan and with international clients targeting Pakistan.
Can you do SEO in Urdu?
Yes. I can optimise Urdu, Roman Urdu and English content based on how your customers search.
How much does SEO cost in Pakistan?
Pricing depends on scope and competition. After a free audit I provide a custom quote.
What is AEO and GEO?
AEO (answer engine optimisation) and GEO (generative engine optimisation) help your content appear in AI-generated answers from tools such as Google AI Overviews and ChatGPT.
How long does SEO take?
Early improvements can appear within weeks, with stronger results typically after three to six months, depending on competition.
Can an SEO expert in Pakistan rank my site internationally?
Yes. The same foundations apply, but keyword research, content and links are planned for the target country and language.
Should my Pakistani website be in Urdu or English?
It depends on your audience and the search terms they use. Many businesses do best with English pages that include natural Roman Urdu phrases, while consumer topics may benefit from Urdu content.
Do you offer SEO for online stores in Pakistan?
Yes, including category and product optimisation, structured data, speed improvements and content that supports buying decisions.
Is SEO better than Google Ads?
They serve different purposes. Ads give fast traffic while you pay, and SEO builds lasting visibility. Many businesses use both, starting with whichever suits their budget and timeline.
Do I need backlinks to rank in Pakistan?
Competitive terms usually benefit from some external signals, but strong structure, content and internal linking can carry many local and long-tail searches. I focus on safe, natural signals only.
Ready to grow in Pakistan?
Send me your website and I will share a free, practical audit.